Targeting|Ad Specifications

We work with advertisers to precisely identify their target audience before launching a campaign. Our partners can select the right contextual environment from the following verticals:

• Automotive
• Financial Services
• Education

In addition, we can target according to the following criteria:

• Geographical location: Most of our sites are targeted to US visitors. In some verticals however we have international audience as well. We target according to the IP address of the visitor.
• User behavior: Advertisers can run behaviorally targeted campaigns across different verticals. Our proprietary ad serving and campaign optimization system gives us the ability to target ads on the basis of the observed user behavior across our network of sites.
• Time of day
• Operating system