Targeting|Ad Specifications

We work with advertisers to precisely identify their target audience before launching a campaign. Our partners can select the right contextual environment from an extensive list of verticals.

In addition to contextual targeting, we can target according to the following criteria:

• Geographical location: We target according to the IP address of the visitor.
• User behavior: Advertisers can run behaviorally targeted campaigns across different verticals. Our proprietary ad serving and campaign optimization system gives us the ability to target ads on the basis of the observed user behavior across our network and our partner publishers.
• Time of day
• Operating system